Over a four‑month engagement with Pursuit Network, I led content strategy and execution across Instagram and TikTok to strengthen consistency, engagement, and overall visibility. By refining content pillars, stabilizing cadence, and introducing saveable Pinterest‑style media, I drove steady audience growth from 4.8K to 5K+, more than doubled monthly views, and lifted engagement per post by fifty‑seven percent. I also evolved the format mix to reduce over‑reliance on Reels and build a more intentional, performance‑driven ecosystem. On TikTok, I scaled output from 1 to 8 videos per month, resulting in a fourfold increase in views and nearly tenfold growth in engagement. Together, these shifts created a more structured, sustainable content system that improved performance across both platforms.